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Every business with customers is a prospect for promotional products or promotional items also known as advertising specialties. Promotional and advertising specialty products are items on which businesses place promotional or advertising messages on for distribution to their customers, prospects and associates to promote their business or organization. These promotional products place the company message or brand in the hands, on the desk, or on the wall of their customers and maybe used daily while keeping the advertising or corporate message in front of the customers for months or years without additional cost.
A significant advantage of promotional products is they are a targeted medium similar to direct mail or email campaigns, which means that you precisely control who receives the information, unlike mass media, newspapers, magazines, radio, television or on-line advertising.
When ordering promotional products the customer is responsible for providing camera ready artwork. Vector Art, is the only accepted artwork because it stores shapes and lines in geometric shapes allowing you to scale up or down without producing stair stepped edges. If you do not currently have your corporate logo or message in vector art, please contact Digital Image Business Solutions at
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or call 941/757-1880 for a price to create your quality artwork.
Businesses that utilize promotional products fall into three categories:
- Consumer Business - Businesses that sell to Consumers
- Business-to-Business - Business that sell to other Businesses
- Associations and Institutions – Cater to both consumer and business-to-business clients, therefore they utilize many of the marketing strategies of both these markets.
For your specific association or institution, please refer to the consumer or business-to-business promotional product strategy that will work best for your organization.
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