GOOGLE ADWORDS TECHNIQUES TOOLS AND TIPS
The No Holds Barred, Ultimate Guide for Google Adword Keyword Tools!

#1 Best of the Best Google Adwords Keyword Tool is The Keyword Buildout Tool.

Have some keywords you want the organization to rank on Google?  You will need to build out a comprehensive list and then see how trafficked those keywords are.

The Google Adwords Keyword Tool is one of the greatest keyword tools to help Google adwords managers identify related target Google keyword terms and related keywords that may not have ever been considered.

Click here to access the Google Adwords Keyword Buildout Tool

Limitations:
> Google Adwords Traffic Estimator Accuracy.  Unless you are a large national retailer, the geographic region of global and local monthly search traffic are simply unachievable or inaccurate

> Search is Complex:  Keywords, competition, brands, target customer, pricing – ALL VARY BY MARKET!   “Miami Human Resources” may be the best search term in Miami but its “HR Tampa” in Tampa.


#2 Best of the Best Google Adwords Keyword Tool is The Top Search Queries Tools

Want to acquire more customers from Google?

Take a peek at what your current search engine users are searching for and finding on your current website.  This will help leverage current “successes” although it maybe to small, to expand and acquire new prospects on the engines.

Click here to setup and access your top Google search engine queries

Limitations:

> Results Can Be A Little Limited.  It is important to use caution when traffic numbers are small here.  Assumptions based on 2 clicks to a page out of 5 total clicks might be a little too small a segment to make broad strategic decisions.  Get as much data as possible to eliminate incorrect assumptions, consider monthly trends and variances as well.


#3 Best of the Best Google Adwords Keyword Tool is Google.com and Google Mobile themselves.

Google itself will tell you how competitive the landscape with every search. Take a look just below the search query and see how many sites are vying for that keyword you’d like to target.  Remember the more sites competing for a particular keyword the harder it’s going to be to rank for that specific keyword.

Based on the organic search engine results, specifically positions 1, 2, and 3; you will be provided with sites answering the question better than all the others.  Take a look at where they are going and get to work making changes.

Basic search engine ranking criteria are broken down into 5 key areas.

1) On page content and the use of that keyword in the copy
2) Meta data (Title, Keywords, Description)
3) Alt text for images
4) In-bound links
5) Out-bound links

Click here to go to Google (although you if you don’t know how to do this you have absolutely no hope of being successful at this anyway….email us immediately)

Click here to go to Google mobile

Limitations:

> Cutting Your Lawn with Scissors?  That’s going to take sometime.  You might consider purchasing a software suite with license that allows for learnings to be analyzed and distilled faster.  But at the end of the day someone still has to do the work of optimizing for the right (aka best) keywords.

…which does lead us to the final point.

Our process for search engine optimization is unlike anyone else serving small and medium sized business market (at least that we are aware of anyway).

Here’s the skinny:  Targeting the right keywords is critical in order to findout what to target.

We blow out an exhaustive list of ALL potential relevant keywords (several hundred thousand keywords), then test live in the search engine environment, we can create a far more efficient and effective search engine marketing program.