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Television commercials will typically eat up more than 50% of a companies advertising and marketing budget.
Surprised? This is data that has been compiled from our list of clients over the last 5 years across about a dozen B2B and B2C verticals. If the organizations KPI (key performance indicator) is ROI, then the media strategy is going to focus on those initiatives that drive higher ROI, such as direct mail & email (internal lists), podcasting with blogs, and yellow pages. Although audience size is severely limited as these elements are laser focused and drive small impression counts, they will be efficient. We are not saying that television isn’t a great media channel to reach current and prospective customers but often there are significant opportunities to optimize advertising dollars being spent by more effectively pulsing spot runs, ensuring consistent branding and messaging, and supporting television initiatives properly with other media. Often clients need a solid combination of both reach and return, this is where our process shines. Digital Image Business Solutions provides our clients with integrated marketing communication strategies that incorporate, television, print and electronic media into the business development approach that generates leads, increases revenue, and maximizes profits. Before booking airtime and scheduling the television commercial shoot, please visit our website, or call us to schedule a “Complimentary 15 Minute Media Feasibility Analysis.”
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