Why using different marketing strategy vendors for online and offline might be a bad idea.

Recently read an article on Digital Brand Advertising Spend to Outpace Direct Response.

It got me thinking about a current client who decided to utilize separate vendors for their direct marketing vs on-line strategy. End result, a lost opportunity to gain key customer and market knowledge.

Though on-line brand development is expected to out paces direct marketing, a comprehensive blend is critical to maximize sales leads, market research, and ROI. Once you know your company, customer and product profile you can make a conscience decision of where and when to spend.