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Most consumers buying new or used cars will do a significant amount of research and price shopping on line; hence car dealership marketing strategies include email marketing as part of their lead generation and customer retention strategy with the objectives of:

> Helping them sell cars
> Provide service reminder
> Generate thanks you notes
> Follow-up online service survey’s
> Request referrals
> Promote dealership inventory and special incentives
> Generate leads on their website while capturing email addresses for their email marketing campaign

 

 

 

 

 

 
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