Direct mail marketing is one of the most profitable and frequently used promotional approaches by companies that have clearly identified their customer demographics.  Digital Image Business Solutions helps our clients develop mail marketing programs that include design of the direct mail piece, copy writing, selection of paper, most cost effective size, and recommended printing method.  By combining the graphic design, layout, printing, variable image and data, and mail processing with one source, Digital Image Business Solutions can save you time and money by insuring the lowest postal rate based on quantity and distribution of the mailing list.

Some objectives of direct mail marketing include:
•    Generating Sales
•    Acquiring new customers
•    Expanding your market to a large audience
•    Build brand awareness and loyalty
•    Deliver company news and information
•    Increase purchases from existing clients

Suggested components of a successful direct mail marketing program include:
•    Rule number one is to understand that direct mail marketing is not a one-time shoot but part of an overall marketing program that will place your company identity and image in front of the client on a regular basis.
•    Identifying and generating a targeted mailing list
•    Personally addressing the content to the individual and specific product area of interest
•    Making your direct mail marketing piece stand out from junk mail
•    Consider including a gift that makes the package lumpy.  Though this will increase postage, it can also significantly increase the response rate
•    Provide easy response; toll free number, postage paid reply, email, website address
•    Combine with follow-up procedures that may include phone calls, email, PR and advertising

Contact Digital Image Business Solutions today to begin your personalized direct mail marketing campaign to identify new customers and increase sales from existing customers.