APPAREL PRODUCTS PROVIDE EFFECTIVE ADVERTISING

One of the most important aspects of screen printed or embroidered promotional apparel is that it makes your people look good in what they wear.  Everyone appreciates a nice button down, golf or polo shirt, t-shirt, cap or visor with your business name and logo on them.  Screenprinted and embroidered promotional apparel products are one of the most liked and often used custom promotional products.  They provide a great way to advertise your company or business while building your brand through exposure of your company name and logo to everyone that sees the promotional apparel throughout the day.

Whether used to thank a customer, potential client, or as sales incentives, promotional apparel products can generate increased sales and profit by producing loyalty and awareness with employees and customers just by giving them something to wear.

Obviously there are other forms of promotional products from portfolios to coffee cups but few will provide as much appreciation and exposure as promotional apparel products at such a low cost.

For your next golf outing or corporate event, let Digital Image Business Solutions help you outfit your group or organization with custom screen printed or embroidered promotional apparel products that promote your company logo, event or marketing campaign.  We offer all the top brands including Hanes, Anvil, Gildan, Ashworth, Nike, Devon and Jones, Harrington, Cutter & Buck, Red House, Champion, and many more with price points to meet your budget.

EMBROIDERY vs. SCREEN PRINTING

The two most popular methods of customizing promotional apparel are screen printing and embroidery.  Many variables must be considered when deciding whether to screenprint or embroider your customized apparel products, quantity, substrate, cost and number of colors are only a few.

Though screen printing represents a larger market share with fine detail and a casual look, embroidery provides a more professional image.  Other things to consider when making your decision are image size, color gradient, font size, and image detail.

Review the chart below when considering the pros and cons of embroidery or screen printing for your next order of promotional apparel products.

Pros of Embroidery
• Provides a very professional image
• Gets your business noticed
• Enhances your garment
• Lasts longer than screen printing
• Applied to various materials

Cons of Embroidery
• Difficult to show shading with thread
• Small text is a hard to produce
• More expensive than Screen printing
• Large images are heavy and scratchy

Pros of Screen Printing
• Large image area is available
• Ability to reproduce detailed logos
• Recreate high end shading and gradients
• Inexpensive in large quantity
• Provides a more relaxed look

Cons of Screen Printing
• Several washings can produce fading or cracking
• Set-up time requires a minimum order quantity
• Not all materials can be screen printed