Advertising, Public Relations, Press Releases and PR marketing are key components of Digital Image Business Solutions (Sarasota) world class business development strategy which is dedicated to creating, planning and handling overall marketing, branding and sales promotions for our clients.  By integrating strategic thinking and emerging technology with electronic media, website marketing, search engine marketing, and social media, Digital Image Business Solutions has generated a proven track record of utilizing advertising, public relations, press releases and PR marketing to create revenue generating growth strategies.

Advertising vs. Public Relations

Advertising

1. Advertising is paid ad-space, you maintain creative control of your message content.
2. Advertising provides the ability to target your message based on audience or readership demographics.
3. You determine the time and frequency of your advertising allowing for a longer shelf life then one press release.
4. Advertising is a sales strategy intended to build your corporate identity and image by creating brand awareness.
5. Consumers know when they are reading an advertisement and that you are trying to sell them.
6. Advertising allows you to demonstrate your creative ability by generating your own ad campaigns and materials.

Public Relations, Press Release, and PR Marketing

1. A press release is considered to be FREE publicity for the company.
2. You have NO control over how the media presents your information in the press release.
3. Unlike advertising, the editor has NO obligation to publish your press release or cover your event.
4. Press releases are a one-time event since you only submit the press release for circulation one time.
5. Through PR marketing and press release distribution you are able to obtain a third party endorsement by independent media sources which can create greater creditability.
6. Through press releases and PR marketing your creativity is measured by your ability to generate the buzz associated with your company, product, service or event.

Advertising, Public Relations, Press Releases and PR marketing are core components of Digital Image Business Solutions (Sarasota) revenue generation marketing strategy that services our clients which range from innovative start-ups to national market leaders in healthcare, financial services, consumer brands and business-to-business market and sales development.