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The main objective of any advertising or promotional campaign is to generate more profit than the campaign will cost to run. A positive return on investment (ROI) campaign generates a positive return on the investment made to run it. By utilizing proven marketing and advertising strategies, Digital Image Business Solutions implements proven brand building strategies that drive sales and generate leads to increase revenue and produce higher profit.
Whether you are considering on-line advertising or more traditional print, television, radio or billboard advertising, Digital Image Business Solutions advertising and marketing solutions, can help you identify leads, track the ROI for the campaign, and measure the conversion rate based on the value of each conversion to generate revenue.
A key component of determining the true ROI from an advertising campaign is the ability to attribute and assign the value of each client conversion to a specific campaign, (a client conversion is defined as a purchase or sale). Once we have determined the number of sales, you can then applying the profit associated with each sale against the actual campaign cost. This ratio of advertising costs to profit generated indentifies the value gained by your business in return for the cost of your advertising campaign.
Simply stated: (Sales Revenue – Cost of Advertising) / Cost of Advertising
Digital Image Business Solutions has found that approximately 30 percent of a company’s advertising expenses are not effective in increasing sales, revenue or profit, the challenge is to figure out which 30 percent. By spending a little time to develop a marketing strategy focused on your company, customer and product profile, before committing your hard earned advertising dollars to a trial-and-error advertising program can help you increase revenue and maximize profit while providing the best return on investment for your business.
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