At Digital Image Business Solution, we believe that creating an inspired brand is a matter of knowing where an how to recognize unseen truths and customer needs that can identify hidden opportunities. As a world class marketing organization, Digital Image Business Solutions works with you to understand your business and evaluate your customer, partner and employee relationship to create a seamless brand identity program that delivers a powerful and consistent key message.
Digital Image Business Solutions realizes that corporate branding represents the identity of your business; the products and services provided by your company. Corporate image on the other hand is how the customer or consumer perceives your business. British Petroleum is an oil producing and processing company, their identity, how they are perceived by consumers after collapse of the Horizon oil platform into the Gulf of Mexico is their image. BP spent millions to repair their image.
This basic concept is important to understand since customer awareness is the cornerstone of a strong brand.
Research has proven that awareness of a company or corporate brand is secured through advertising. The primary question becomes what form of advertising and promotion can produce the best return on investment and the highest brand recognition.
Ten key components for building brand recognition include:Public relations and feature articles about you company, products and services
• Direct marketing – post cards, newsletters and brochures
• Strong electronic media presents including website, social media and interactive applications
• Industry leadership opportunities that included presentations, white papers, blogs and round table discussions
• Brand signature on all email and written correspondence
• Relationship marketing including referral generation
• Sponsorship and promotion activities that include advertising specialties, event and non-profit support
• Licensing and strategic partnerships
• Branding of employee uniforms, vehicles and building signage
The final critical component that is typically overlooked is a strong positioning statement that separates your business from your competition.
Contact Digital Image Business Solutions today help you develop a company positioning statement that will build your businesses brand identity and image.
DIBS WEBSITE
Sales and Marketing Approach that Provides Higher Profit
Identifying your target market before you begin implementing an advertising or sales strategy can save you a significant amount of time and money. A well structured targeted marketing program will identify effective and efficient ways to connect with your customers while allowing you to select advertising and sales approaches that have an expected return on investment while increasing revenue and profit.
Whether you are a consumer business or business-to-business product/service provider, a targeted marketing program will help you identify the company, customer and product profile critical to your businesses short and long-term success. By developing a target marketing strategy for each product or service area of your business, you will be able to target a specific market segment that will attract a specific customer group. This top-down approach can help you identify both horizontal and vertical sales and marketing opportunities while reducing advertising and sales expenses, producing higher profits and increased revenue.
Essential components to identify your target market include:
1. Demographics:
1. Consumers Business - Age, Income, Family Size, Education, Occupation, Gender, Nationality, Etc.
2. Businesses to Business – Annual Sales, Number of Employees, Industry, Job Title, Etc.
2. Geography: - ZIP Code, County, State, Region, Country, Climate, Etc.
3. Behavior: - Brand Loyalty, Quality, Value, Etc.
4. Psychographics: - Personality, Lifestyle, Interests, Etc.
5. Additional Market Research Questions:
• Are they ready to buy?
• How often do they buy?
• What kind of _______ do they like?
• How likely are they to purchase your type of product?
Market Research
Surveys, Focus Groups and Search Engine Marketing are the three primary methods of market research.
1. Surveys
Surveys are the least expensive and can be conducted on-line, in person, by phone, or by analysis of website and internet search traffic.
When utilizing a survey:
• Establish the goals of the survey
• What are your market segmentation criteria for participants?
• Determine Sample Size based on variety and accuracy, noting that the larger the sample size, the greater the accuracy.
• Determine the sampling Method: - Personal Interview, Telephone, Direct Mail, Email, On-line
• What is the format of the data collection
• Processing and analyze the data
• Create a detailed report of your findings while explaining how the results fit into your targeted marketing plan
2. Effective Focus Groups
Focus Groups are an interactive group setting. Companies gain feedback and information by asking questions about products, services, concepts, ideas and advertisements.
• Establish the information goals of the focus group.
• What are your market segmentation criteria or group make-up?
• Determine group size, noting that the larger the group, the greater the accuracy.
• Pre determine the questions.
• What is the format of the data collection
• Processing and analyze the data
• Create a detailed report of your findings while explaining how the results fit into your targeted marketing plan
3. Search Engine Marketing (SEM)
By utilizing proven search engine marketing techniques, companies are able to identify key traffic drivers associated with their industry, product or service area. These keywords and phrases can be integrated into all aspects of your company’s electronic and print media, advertising and sales strategies to insure effective customer communication while providing a measurable return-on-investment for all of your advertising and sales expenses. Contact Digital Image Business Solutions today to minimize your advertising and sales expenses while increasing revenue and profits.
Sincerely,
Chris Bernard
Chief Strategist
dock29 - marketing agency
office: 941-776-1925 (direct)
mobile: 941-730-4677
fax: 801-749-3719
email:
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dock29 - a marketing agency is an accountable advertising agency that deploys marketing strategy coupled with sophisticated tracking tools and methods to drive advertising performance.
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